The 2020 Census data products will be the first ever protected using a modernized privacy protection system – a Disclosure Avoidance System – that allows the Census Bureau to safeguard respondent information while producing relevant, high-quality data.
To better understand the disclosure avoidance system for the 2020 Census and its impact on data quality and protection, the Census Bureau recently released demonstration data products. This set of data products demonstrate the current computational capabilities of the 2020 Disclosure Avoidance System.
We encourage data users and data scientists to examine these products and provide feedback as the Census Bureau continues to develop and fine-tune the disclosure avoidance system. Please send feedback to dcmd.2010.demonstration.data.products@census.gov.
2020 Census Paid Media Strategy
In January, paid advertising for the 2020 Census will begin running across multiple platforms, including print and digital outlets, television and radio, billboards, and at transit stations, grocery stores and movie theaters throughout the United States and Puerto Rico—reaching 99 percent of all households, particularly in multicultural and hard-to-count populations.
The Census Bureau is conducting a comprehensive integrated communications campaign to maximize self-response and encourage participation in the 2020 Census, which will shape how federal funding is distributed throughout the United States. One cornerstone of the operation is a paid advertising campaign customized to reach a wide range of audiences.
New 2020 Census Outreach Materials
We continue to post new materials to support your 2020 Census outreach in several languages. See some of the newest resources available below.
- Fall 2019 Partnership Social Media Guide
- Handout About Why We Ask Each 2020 Census Question, now in 12 languages in addition to English
- 2020 Census Jobs Fact Sheet
- Posters about the Benefits of Being Counted, option 1, option 2, option 3
- Responding to the 2020 Census in Spanish
Help us spread the word about the 2020 Census. Share this on social media or forward it to a friend.
About Census Partnerships
From corporations to policymakers, foundations and non-profits to software developers, the U.S. Census Bureau partners across sectors and industries to help America work better through data. Together we harness the power of our data, support each other’s missions, and co-create solutions to increase data use and participation in Census Bureau surveys and programs, including the upcoming 2020 Census. Connect with the Census Partnerships Team atcensus.partners@census.gov to learn more.
